Households Find Fruits and Vegetables in Home Juicing

Aavash Karki
2 min readMay 20, 2021

(NewsUSA) — The home juicing trend is undergoing a resurgence as more people recognize the benefits of a diet bursting with fresh fruits and vegetables.
According to the Produce for Better Health Foundation, it’s estimated that only 6 percent of individuals eat the recommended daily servings of vegetables, and only 8 percent achieve the recommended servings of fruit. Data like this are only heightening the urgency for more home juicing.
The benefits, however, go beyond simply meeting recommended daily values. The boost of antioxidants from fresh fruit and vegetable juice helps filter out built-up wastes and toxins. Raw juice strengthens cells, offering a wealth of vitamins, minerals, enzymes and phytonutrients, making it easier for the body to run more efficiently on a diet that’s rich in leafy greens and fruits. Benefits range from improved skin to less inflammation to stronger immune systems. Not to mention, eating fresh produce lowers the risk of diseases like high blood pressure, high cholesterol and cancer.
Home juicing, however, isn’t always the most convenient option. One problem is that juicing machines tend to be expensive — oftentimes several hundred dollars. Another hangup is that many adults can barely fit coffee into hectic mornings — let alone the mess after a homemade smoothie.
This is where super premium packaged juice can come in handy. These juices can be consistent with a healthy lifestyle for those on the run and who don’t want the fuss and hassle of juicing themselves.
For example, one premium juice, Naked Juice, offers one pound of fruit in every bottle. Or, if you need a boost in vegetables instead, the Power Garden line boasts ingredients like carrots, chickpeas, beets and sweet potatoes. That’s two servings of vegetables and one serving of fruit per bottle, plus tons of vitamins and fiber. Have a picky palette? That’s no excuse either. The bottled smoothies come in a smorgasbord of fruit-forward flavors.
Convenience, taste and nutrition, though, aren’t the only reasons people are drinking Naked Juice. To date, the brand has donated 75,000 pounds of fresh fruit and veggies to underserved families through a partnership with the nonprofit Wholesome Wave — a program that strives to improve access to fresh produce in products known as food deserts.

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